Black Profile

Saravanan Murugesan

About

I am a seasoned marketing professional with nearly 7+ years of expertise in campaign management, lifecycle marketing, and growth strategy development. Adept at designing and executing data-driven, multichannel marketing campaigns that drive engagement, optimize customer experiences, and deliver measurable ROI. Proficient in leveraging advanced analytics tools such as Google Analytics, marketing automation platforms, and A/B testing to refine strategies and enhance performance. Skilled in personalization techniques for B2B and B2C audiences, with a proven ability to implement innovative solutions that maximize impact across all lifecycle stages. Dedicated to fostering meaningful growth through strategic insights and operational excellence.

Skills

Braze
80%
Salesforce Marketing Cloud
80%
Adobe Campaign Classic
80%
Data Analytics
55%
Figma
75%
Javascript
65%
HTML & CSS
90%
Klaviyo
80%
QA Specialist
80%
Jira
75%

Work Experience

Versatiletech Solutions

June 2023 - Till Now

Currently managing and executing advanced email marketing campaigns to drive customer engagement and retention. Focused on creating personalized, data-driven strategies and leveraging automation tools to optimize email workflows. Collaborating with cross-functional teams to align campaigns with broader marketing objectives while consistently analyzing performance metrics to improve open rates, click-through rates, and overall campaign ROI

Genxlead

September 2017- May 2023

Specialized in designing and implementing effective email marketing strategies to drive customer engagement and retention. Developed personalized campaigns, conducted A/B testing, and optimized email workflows to achieve higher open and click-through rates. Leveraged analytics to track performance metrics and consistently improved campaign ROI while aligning with organizational goals. Played a key role in building strong relationships with clients and enhancing brand visibility through targeted email outreach

Projects

Lenovo Project
Crocs Project
Gucci Project

Contact Me